IMG ANNOUNCES PROJEKT E - A PIONEERING ELECTRIC INITIATIVE
Tuesday 2nd of April 2019
IMG Motorsports today launches a ground-breaking initiative with the planned introduction of a dynamic electric racing element to the FIA World Rallycross Championship weekend.
The concept, titled Projekt E, will see electric-powered cars compete on the same weekend as traditional Supercars.
This new-look race weekend format will allow rallycross fans to enjoy the traditional internal combustion engines – and be given a glimpse of the future for production-based cars.
IMG is introducing electric racing to its event weekend as an acknowledgement of a future that embraces sustainability, responsibility and advanced technologies.
By taking this bold decision, Torben Olsen, the Managing Director of World RX for IMG, the series promoter, said IMG will become a pioneer in the introduction of EV technologies to a production-based motorsport series.
“IMG has pledged as far back as 2017 that electrification would be part of the World RX weekend. Today we can confirm our intention to deliver on that objective,” said Olsen.
“Our aim is to showcase, by 2021 at the latest, future mobility and relevant technologies in the tough, competitive environment of rallycross with production-based vehicles that consumers can relate to.
“In terms of the strategy for introduction of electrification to rallycross, we have been in discussions for nearly two years with a number of manufacturers. Ultimately it emerged that the manufacturers were not yet ready to commit in sufficient numbers to make a fully-electric World Championship a reality. However, we believe that Projekt E is a positive step forward to deliver on our 2017 pledge.”
Over the coming months, the FIA and IMG will be revealing more about the format for Projekt E and the electrified cars which will line up on the grid in the future.
Olsen added: “Projekt E enables us to embrace emerging technologies, remain relevant, and show that electric cars are fast and fun.”
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