The FIA World Rallycross Championship will be comprehensively broadcast across Sweden and Finland from next season in an innovative six-year agreement with C More that additionally incorporates coverage of sister series the FIA World Rally Championship (WRC) and FIA European Rally Championship (ERC).
The cutting-edge content on the C More Max channel and via its streaming service and other platforms will include live action and highlights, interviews with big-name stars, news from the paddock and insightful behind-the-scenes features.
Rallycross boasts a long and illustrious history in the Nordic region. Sweden and Finland provided the top four drivers in this year’s World RX standings, while at least one of the two nations has staged a World Championship round every year since the series’ inception. Following eight seasons of combustion-powered competition, 2022 marks the dawn of the ground-breaking new electric era.
Philipp Maenner, Media Rights Director at Rallycross Promoter, hailed the deal as ‘a mouth-watering hat-trick’ for motorsport devotees.
“It’s a multi-course menu for hungry fans eager to feast on three of the most exciting and action-packed motorsport series in the world,” he said. “Finland and Sweden both have a wonderful motorsport heritage. This package gives fans the opportunity to support their heroes in three different, but equally exciting, series at almost 30 events each year.
“There will be more motorsport action to watch than ever before in these countries on a variety of platforms. C More’s enthusiasm for a long-term agreement shows not only the current value of our championships, but its confidence at the way in which they will grow over the coming years.”
Johan Cederqvist, Head of Pay Channels and Rights at TV4 Media, added: “We’re delighted to become part of the journey World RX, WRC and ERC have embarked on with world-class production and an extensive calendar. We look forward to C More being the home of rallycross and rally.”