FORD PERFORMANCE TO BROADCAST WORLD RX IN AMERICA
Thursday 30th of March 2017
American fans of the FIA World Rallycross Championship presented by Monster Energy will be able to enjoy extended rallycross coverage in 2017 as fans can watch the show live via Ford Performance’s Facebook Page.
Ford is the first OEM [Original Equipment Manufacturer] to serve as a live distribution partner for World RX. All 12 races will be streamed live on the Ford Performance Facebook page. A TV highlights deal in America is in final negotiation and news on this will follow soon.
Paul Bellamy, World RX Managing Director for IMG, commented: “We have been talking to Ford about streaming our races live via their platform and I’m pleased that we have been able to get this project off the ground. For fans that are unable to catch the live action, we are working on a highlights deal on television which we will announce in the near future.”
Henry Ford III, Global Marketing Manager, Ford Performance, added: “Our partnership with IMG will not only make it easier for fans to watch Ken Block and Andreas Bakkerud live as they compete for the 2017 world championship, but it will also be an enhanced experience for those viewers. Distributing the live stream through Facebook allows us to expand our social fan engagement during the event and serve up dynamic content during breaks in the action.”
"I think it's amazing that my factory race partner, Ford Performance, has chosen to become a distributor of World RX here in the States," said America’s Ken Block, who drives for the Hoonigan Racing Division.
Block concluded: "One of the things I love about World RX is that fans are able to watch the action in real-time on race day via streaming. The fact that Ford has stepped up and become the official partner in America and is doing it via their Facebook is beyond cool to me. It's definitely a great way to make it easily accessible to all of my fans as well as all rallycross fans here in America in a super easy way. I'm sure my wife and kids will be stoked about it as well if they're stuck at home one race weekend and want to see myself and Andreas [Bakkerud] in action!"
The FIA World Rallycross season live stream kicks off on Sunday 2 April at 0800am EST/1400CEST. Follow Ford Performance on Facebook at Facebook.com/FordPerformance to watch live
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