World RX cars to run on Hoosier Racing Tires from 2024

Competitors in the FIA World Rallycross Championship will run on Hoosier tyres from next season, following the agreement of a three-year partnership between the successful American brand and the sport’s governing body, the Fédération Internationale de l'Automobile.

A subsidiary of Continental AG, Hoosier Racing Tire was founded in Indiana in 1957. It has since gone on to establish itself as the largest race tyre manufacturer in the world, currently producing over 1,000 different types of racing and high-performance tyres and delivering winning results globally.

Following a tender process and an independent test session last month to evaluate the technical capability and performance of its products, the FIA has appointed Hoosier as the exclusive tyre-supplier to all of its rallycross categories. This includes World RX, RX2e, Euro RX1 and Euro RX3, where the brand will replace outgoing partner Cooper Tires.

“This is the right step forward for us to continue the growth of our brand internationally,” said Joerg Burfien, President and CEO of Hoosier Racing Tire. “It is a great opportunity allowing us to showcase our product performance.”

“We are excited to work within the rallycross paddocks at World, European and national levels,” echoed Martin Heckers, Head of Hoosier Racing Tire Europe. “This underlines our commitment to grow our rally and rallycross product portfolio globally.”

Hoosier joins the grid as World RX enters a new era next year, with the freshly-unveiled ‘Battle of Technologies’ concept set to pit the current electric RX1e cars against their sustainably-fuelled, combustion-engined RX1 rivals on equal terms.

“We are delighted to welcome Hoosier into the World RX family,” commented Arne Dirks, Managing Director of Rallycross Promoter GmbH. “We look forward to another successful relationship like we had with Cooper Tires, who I must thank for a fantastic decade together. From our interaction with them so far, it is very clear that Hoosier share the same mindset as we do, and I have absolutely no doubt they will prove to be an excellent partner.”

“We are excited to enter into a new partnership with Hoosier,” added Andrew Wheatley, FIA Rally Director. “We are very impressed with Hoosier’s product performance and are looking forward to launching this partnership with the start of the 2024 season.”