YLE TO BROADCAST WORLD RX ON FREE-TO-AIR FINNISH TV
YLE – Finland’s biggest media organisation and public state broadcaster - will televise the 2018 FIA World Rallycross Championship presented by Monster Energy. At least 50% of the World Championship will be aired live on free-to-air television station, YLE, with the remainder to be shown on YLE Arena.
The new agreement is part of one-year deal in Finland and follows on from other successful terrestrial TV deals in this part of the world including SVT (Sweden) and NRK (Norway).
Robert Portman, Head of Sport Rights at YLE spoke positively about the new deal: ”We are delighted to have reached an agreement on this property. We have followed the RX with interest during some years now and find the series exciting and well produced. We have great expectations on the Finnish drivers and their success the coming season.”
Paul Bellamy, World RX Managing Director for IMG, concluded: “This is another positive step for World RX in the TV market as we prepare to enter our fifth season as an FIA World Championship. With rallycross growing rapidly in Finland at a grassroots level combined with the growing success of Finnish drivers on the world stage such as Topi Heikkinen, I am very pleased to report that we can repay the loyalty of our Finnish fans with free-to-air TV coverage. We look forward to working closely with YLE in Finland to grow this market even more favourably over the next 12 months.”
World RX of Catalunya in Barcelona, Spain kicks off the 2018 season and will take place from 14-15 April.
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