TENG TOOLS EXPANDS PARTNERSHIP WITH WORLD RX
Swedish-based toolmaker Teng Tools has expanded its partnership with the FIA World Rallycross Championship presented by Monster Energy and will remain as the World Championship’s official tools partner. New-for-2017 in the World RX paddock will be the rebranded Teng Tools Spotters’ Tower (formerly known as the iON Spotters’ Tower).
Teng Tools is a manufacturer of more than 3000 tools and its products are available in more than 30 countries. The brand is well-known within the automotive industry at all levels of competition, with its tools featuring prominently in the World RX paddock area.
Teng Tools has an existing partnership with two-time World RX Champion, Petter Solberg, which has seen the brand prominently displayed on the Norwegian’s RX Supercar for the past three seasons.
The move comes as part of a wider collaboration with IMG Motorsport, which also sees Teng Tools team up with the FIM Speedway Grand Prix series as title sponsor of the Teng Tools Swedish GP, as well as event partner for the Stockholm and Cardiff rounds.
“For Teng Tools it is important to have close co-operation with drivers and mechanics. This new, wider co-operation with IMG will help us reach a much broader market with our message,” explained Claes Nilsson, Managing Director for Teng Tools UK.
Paul Bellamy, World RX Managing Director for IMG, concluded: “Teng Tools and IMG have successfully worked together in World RX over the past couple of seasons. We firmly believe that this new, closer partnership will help Teng Tools to build their brand even further in existing and new markets such as South Africa.”Share this story on facebook Share this story on Twitter