WORLD RX SIGNS WTF1 AS DIGITAL MEDIA PARTNER
The FIA World Rallycross Championship presented by Monster Energy has signed an agreement with WTF1, one of the fastest growing online motorsport platforms in the world, to become World RX’s digital media partner.
The partnership will begin from this weekend, with the Cooper Tires World RX of Great Britain, the fourth round of World RX 2018 being held alongside the Speedmachine festival at Silverstone in the UK (May 25-27).
Along with publishing exclusive post-race content from each World RX event, the Championship taking place over 12-rounds across three continents in 2018, WTF1 will also attend a number of races to create exclusive rallycross content for the brand’s hugely-popular channels.
Founded in 2010, WTF1 is one of the fastest-growing media brands in motorsport, with over 800,000 highly engaged followers and 12 million monthly video views across social platforms. Part of Car Throttle, which happens to be the largest autos brand by video views, WTF1 will broaden the visibility and awareness of rallycross to a highly-engaged and growing motorsport audience, while the rallycross content will give WTF1’s fans an insight into the fast-paced, drama-filled, door-to-door action of World RX.
Jessica McFadyen, Head of WTF1, said: “WTF1’s vision has always been to serve and connect with a new generation of motorsport enthusiasts who engage purely on social media. We’ve long championed series’ that put fans at the heart of the action, and World RX certainly does that. By giving our audiences access to exclusive content across our social pages we hope to enable more people to enjoy all that World RX has to offer this season.”
Paul Bellamy, World RX Managing Director for IMG, said: “With the first ever Speedmachine festival taking place at Silverstone this weekend we’re already reaching a wider audience of fans, and our new partnership with WTF1 will only increase that further. WTF1 has a really refreshing way of delivering its online content to its large audience and we can’t wait to work with the WTF1 team throughout the year.”
The Speedmachine festival this weekend will provide action on track from the FIA World Rallycross Championship, RX2 International Series and Americas Rallycross Championship, while Speedmachine's packed entertainment bill ensures there will be something for each event-goer to enjoy. This includes headline live music from the likes of Dizzee Rascal, Lethal Bizzle and Ministry of Sound, Esports, drifting, iconic car displays and the very best street food, not to mention a truly unique opportunity for attendees to get behind the wheel of a performance car and drive the world-famous Silverstone Formula 1 circuit.
Motorsport enthusiast, Tom Bellingham, founded WTF1 in 2010. The brand is now widely respected, recognised and loved by its fans including industry influencers, Formula 1 teams and drivers.
In 2017, the brand was acquired by Car Throttle - the largest automotive social publisher - and now sits within their enthusiast network, propelled by a team who live and breathe social content.
12 million monthly video views // 365,000 Facebook fans // 212,000 subscribers on YouTube channel fronted by Matt Gallagher // 196,000 Instagram followers // 87% of WTF1 users are between 18-44 years old